The Chinese-backed app that lets you watch cheaply made melodramas in tiny chunks is profitable off of microtransactions. The hot new trend in entertainment is trashy, (very) short-form soap operas on ...

YouTube’s Shorts Series comes as microdramas pass 6.5 billion views. But while YouTube monetizes attention, dedicated apps make money when viewers keep watching.

Seth Edeen is making a name for himself in Hollywood starring in cheesy, short-form soap operas ... and he says the pay-as-you-go model works because the stories are fun and the actors are hot!!! We ...

YouTube rolled out a few features to promote micro-drama watching and shared data showing their consumption is soaring on the platform.

ReelShort and Endemol Shine Brasil have teamed up on the Brazilian adaptation of one of the microdrama platform’s biggest global hits, “Married at First Sight.” Locally titled “De Repente Casados,” ...

ReelShort has struck a deal with Indonesian streaming platform Vidio to bring hundreds of microdramas to local audiences, as well as co-produce new short dramas with Indonesian production houses.

Media Partners Asia projects that leading microdrama platform ReelShort will generate $1.05 billion in revenue in 2026, up 34%, and post its first meaningful profit at scale, according to a new report ...

Microdrama platform ReelShort is on track for a 34% increase in revenue to $1.05BN in 2026, according to a report from Asia-based analytics firm Media Partners Asia. The report, ‘ReelShort/Crazy Maple ...

Add Yahoo as a preferred source to see more of our stories on Google. The hot new trend in entertainment is trashy, (very) short-form soap operas on TikTok. It's a weird business that has proven ...