Starting February 1, 2027, new YouTube Partner Program applicants will need twice as many watch hours — or twice as many ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

YouTube is changing YPP rules, raising Shorts thresholds, expanding Premium Lite, and adding new ways for creators to earn more starting in 2027.

YouTube is raising monetization thresholds, but filmmakers say its real value often lies in audience, commissions, sponsors and reach.

YouTube is raising the bar for creators, doubling the watch-time requirement or requiring 20 million Shorts views to qualify for ad and Premium revenue sharing.

YouTube’s upcoming changes to its channel monetization Partner Program may be more damaging to established Shorts creators than first thought. As we previously reported, beginning February 1, 2027, ...

Starting in February 2027, creators will face higher monetization thresholds and a new rolling requirement for Shorts revenue.

YouTube is doubling some of its monetization requirements for new creators beginning next year. ‘Ask YouTube’ feature now available on US desktops . Star ...

YouTube is revamping its views count system starting August 24, aiming to boost visibility across all content formats and ...

YouTube is redrawing the lines on who gets paid for short videos, and the shift could catch a lot of creators off guard. The company rolled out a sweeping overhaul of its Partner Program this week, ...

YouTube creators will soon have the ability to link Shorts to other types of content, such as long-form videos. The goal is to provide a safer way for creators to direct viewers to their other content ...

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video ...