BareMinerals changed the makeup game when it first debuted mineral makeup in the mid-'90s (so clean you can sleep in it, as the commercials used to say). The brand continues its dedication to ...

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NEW YORK, Aug. 6, 2025 /PRNewswire/ -- bareMinerals, the original global clean beauty brand, is celebrating its 30th anniversary. In 1995, the brand launched with a radical idea: that makeup could be ...

The longest-lasting relationship of my life began on a Saturday afternoon at the mall. (Remember those?) The year was 2009; the place was the Westfield Brandon Mall, outside of Tampa, where I was ...

A true pioneer in the clean beauty space, bareMinerals paved the way for countless brands to follow in their footsteps and is now celebrating their 30th anniversary. Senior Contributor. Forbes ...

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One of my first makeup memories is using a drugstore stick concealer—the kind that looks like a beige crayon—to clumsily cover tweenage acne and undereye circles (I’ve struggled with insomnia since I ...

“Clean,” “conscious” and “cruelty-free” beauty products are rapidly eclipsing the toxic, harmful competitors of yesteryear in the gigantic ($500+ billion) woman’s beauty market. But it was Leslie ...

It’s officially less than 50 days until Christmas which means it’s less than 25 until we get to open the doors on our beauty advent calendars for 2023. And while some offer a 24 or 25 day countdown to ...

If you’re looking for a clean-beauty concealer to cover up blemishes or under-eye circles, bareMinerals concealers take the cake. The brand offers liquid, powder, cream, and stick concealers that ...

It began with founder Leslie Blodgett, who saw potential in a jar of loose minerals tucked away in a San Francisco shop. Frustrated by the harsh, skin-irritating formulas dominating the beauty aisle, ...