Hulk Hogan evolved from a sports entertainer to lifestyle brand through authenticity and expansion, with recent ventures that included a beer brand and freestyle wrestling organization.

Wrestling legend Hulk Hogan’s wife, Sky Daily Hogan, shared her heartache with the world Friday, a day after her husband died from cardiac arrest. Hogan, whose real name is Terry Bollea, died Thursday at their home in Clearwater, Florida. He was 71 years old.

Brooke Shields remembered Hogan by sharing a photo of the duo arm wrestling as Kathy Griffin stood behind them. “Rest easy, Hulk. This moment and his entire guest episode on ‘Suddenly Susan’ was a true highlight,” she wrote via Instagram. “Sending love to all of his loved ones today.”

In an April interview, pro wrestling icon Hulk Hogan said he was ready to get off the couch and mentor a new generation of athletes as commissioner of Real American Freestyle.

Hulk Hogan was in good spirits in his final TV appearance in May as he appeared on Fox & Friends to promote his latest business venture. Hogan, who WWE confirmed today has died aged 71, was a guest on the show alongside long-time friend and business partner Eric Bischoff to discuss the launch of a new freestyle wrestling organisation,

Hogan stands as the most recognizable name in wrestling history whose star power extended well beyond the ring

Professional wrestling legend Hulk Hogan died Thursday at the age of 71. TMZ reports medics were called to the iconic grappler’s Clearwater, Florida home for reports of a cardiac arrest. Numerous police cars and EMTs responded to the scene where Hogan was carted out of the home on a stretcher.

The WWE Hall of Famer, who died on Thursday at the age of 71, had supported former President Barack Obama in 2008.