The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...

Somewhere right now, a parent is dumping a handful of spinach into a Ninja Creami. It’s not a recipe SharkNinja’s engineers dreamed up. It’s a hack cooked up by the brand’s own customers — the kind of ...

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions has a way of making experienced professionals do ...

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...

Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company ...

Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf. The tech giant, ...

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...