A new report finds that ChatGPT, Gemini and Perplexity never recommended 78% of e-commerce brands in their own categories.

New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning ...

At the Mid-Atlantic MarCom Summit, CMOs discussed how they are expected to drive revenue, yet CEOs still don't see marketing as a primary growth lever.

The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and ...

At AWNY, Morgan Stanley and X detail their Cashtags partnership, a test of whether real-time financial interest can drive ...

Shoppers no longer have to browse an aisle or scroll through search results. They’re asking AI what to buy, and AI is ...

Genius wonders whether their engagement can help brands reach fans effectively and if the company can show that its approach ...

A panel of marketing leaders at Advertising Week New York argued that brands earn credibility through visible action: ...

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star ...

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s 'scrappy' social team finds creators who will connect its products to culture on social media and in ...

Personalization promises stronger customer relationships and better marketing performance, but incomplete records, ...

Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.