Why are we so obsessed with opening—and watching people open—blind boxes? A toy expert and a psychologist break down what’s going on behind this bizarre trend. The videos all follow the same general ...

If you’ve seen videos of people tearing into tiny toy packages online, or noticed teens obsessing over pastel-coloured figurines at the mall, you’ve probably encountered the global craze for blind box ...

Once upon a time, buying a toy meant knowing exactly what you were getting. But today’s kids stand before shelves filled with tiny, sealed boxes that promise a mystery. Inside might be a common ...