Related coverage from How To Do Everything: Tech: Emma Witman is an Asheville, NC-based freelance journalist with a keen interest in writing about hardware, PC gaming, politics, and personal finance.

Okay, maybe I’m straining a bit for effect here, but the Raven’s “quoth” is no dumber than the quotes included daily in thousands of press releases. In fact, it’s identical. It’s what I call a WAVE ...

Every PR professional knows how great quotes can turn a ho-hum news piece into a compelling story. A storytelling opportunity, quotes are a great way to add context and frame the impact of the news a ...