Volume 8 of the “Humanizing Brand Experience: Healthcare edition” report deep dives both into what matters most to healthcare consumers as well as who is doing it best. The report ranks the most human ...

As paradoxical as it may seem, creative agencies are leaning into AI to help humanize brands. From listening more deeply to customer sentiment to tailoring more personalized messaging and authentic ...

Getty Images’ Dr. Rebecca Swift unpacks the growing consumer backlash against A.I.-generated imagery in advertising. While ...

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks. However, the latest findings in the Humanizing ...

Luxury brand expert, Silvia Coleman, explains how luxury brands are quietly leaning into using artificial intelligence while ...

Modern business is about far more than just selling great products. For sustained financial success, stronger customer loyalty, and trust (not to mention employee retention), brands need to act, ...

How often have you run into someone after many years and not recognised them at first? Many times, or perhaps most times, and this could be due to various reasons: Their hairstyle might have changed, ...

‘Human-Verified’ Is the New Gold Standard for Trust. Here’s How to Govern AI Before It Damages Your Brand. Brands that run headfirst into AI-driven processes may be accidentally automating away their ...

37% of consumers trust brands more when their email communications feel human, according to a recent study. While consumers aren’t set against businesses using AI in brand emails, above all, the study ...

We live in the midst of a brand clutter. Look around. Nothing is unbranded anymore. Literally everything you and I use are branded items. Some more aggressively than others. Nevertheless, nothing ...