Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

Tracking clicks and engagement is good, Steve Kelman notes, but what really matters is government's embrace of performance management. Justin Herman, new media manager at the GSA’s Center for ...

Social media platforms are increasingly used to better understand what people are doing and saying, says GSA's Sheila Campbell. Social media platforms are increasingly used to better understand what ...

To get more from your analytics, businesses need to be able to harness these insights to clearly understand their consumers, be able to measure performance and track ROI. But how do you know which ...

Social media algorithms change constantly, making it hard to maintain consistent reach and engagement. This article breaks down practical strategies from ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...