After reviewing the financials from the 2025 annual Sturgis Motorcycle Rally, one thing was clear to Sturgis Mayor Kevin ...

Officials say this year’s Sturgis Motorcycle Rally has pumped more than a million dollars into the city’s general fund. The ...

Last year's rally was linked to more than 600 COVID-19 infections. While a series of high-profile events have been canceled this week due to the looming threat posed by the delta variant, one that ...

According to the South Dakota Department of Revenue, around $1.4 million in tax revenue stemmed from the 2024 Sturgis Motorcycle Rally. Originally, this event was only comprised of races, which were ...

STURGIS, SOUTH DAKOTA – At the Sturgis Motorcycle Rally, it’s not all bikinis and debauchery. Some just come to feel the omnipresent rumble, to wave to the bikers and to take in the smell of fried ...

Sonic Automotive (NYSE:SAH) announced that its powersports division achieved unprecedented success at the 85th Annual Sturgis Motorcycle Rally. At its five Harley-Davidson dealerships in the Black ...

The city of Sturgis makes more than $1 million from the Sturgis Motorcycle Rally, but it relies on every penny to make its ...

A motorcycle passes through a tunnel on Iron Mountain Road on the way to Mount Rushmore during the 73rd Sturgis Motorcycle Rally. (Getty Images) Tax collections attributed to the recently concluded ...

Clarence "Pappy" Hoel purchased an Indian Motorcycle Franchise in Sturgis, SD. The Jackpine Gypsies Motorcycle Club was formed. The Rally Begins…The first Sturgis® Rally, known as the Black Hills ...

Rallygoers can Purchase or Win One of 26 Exclusive Sturgis Edition Motorcycles and Join the Sturgis Harley-Davidson Founders Club This commemorative 2025 Low Rider S features an all-black design with ...