Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

Explore how Indian youth are shifting from excitement-driven consumption to seeking emotional comfort in their eating and ...

Discover why Ford's return to Formula 1 is more than just a racing strategy. Explore the personal motivations and historical significance behind Ford's partnership with Red Bull in the world's most ...

A new survey reveals that nearly 90% of Indian esports players believe brand sponsorships are crucial for building sustainable careers, reflecting a significant shift in how esports is perceived in ...

Zepto CEO Aadit Palicha welcomes the Labour Ministry's suggestion to remove the 10-minute delivery branding. He calls it a ...

Bajaj Consumer Care Ltd reports an impressive 83% year-on-year increase in consolidated net profit, reaching INR 46.37 crore ...

The surge in memory chip prices is driving up costs for consumer electronics, impacting sales of smartphones, PCs, and gaming ...

This move solidifies the company's leadership in India's hydration category by offering innovative solutions to address both ...

OpenAI has rolled out a new age prediction feature on ChatGPT to enhance content safety for younger users as the company ...

Silvio Campara, chief executive officer of Golden Goose, speaks about his emotion-led leadership, scaling a global luxury ...

Wondrlab has appointed Shidush Contractor as Chief Operating Officer for influencer marketing. He will lead OPA and Opportune ...

Explore how a potential Netflix-Warner Bros merger could ease subscription costs and reshape the streaming landscape, offering bundled services and impacting competition.