From virtual anchors to predictive commerce, China’s AI-driven e-commerce strategies are forcing Western brands to rethink their retail playbook.

Snow Flying’s superior down coat performance at a lower price ignited debate over whether Adidas’ brand premium still holds ...

Fragrance houses from Melt Season to Cottee captivated Paris with storytelling, cultural identity, and modern East Asian ...

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

From lychee wines to blueberry sparklers, ‘baijiu’ makers are diversifying beyond their core business as 70% of young Chinese ...

While Nike reports declining sales, Converse Japan under Itochu Corporation exhibits design innovation, cultural intuition, ...

Country’s wealthy are trading visible status symbols for hyper-personalized wellness, elite education consulting, and ...

Scale transforms brands into generic alternatives, eroding emotional connection and desirability as expanded distribution ...

Ex-Dior designer Kim Jones joins Bosideng sub-brand Areal. After decades of fashion plays, can the Chinese downjacket giant ...

A banned dye scandal shakes China’s beauty market ahead of Singles’ Day, exposing deep cracks in supply chain safety and trust.

Personal care giant adds Creed, Gucci, Bottega Veneta, and Balenciaga to its portfolio, unlocking fragrance potential in ...

Japan’s luxury boom, once powered by a weak yen and tourist splurges, is shifting to more selective, value-driven spending by ...