New 2026 beverage launches showcase key trends across spirits, soft drinks and functional wellness. Brands are prioritising flavour innovation, gut‑health support, mineral‑rich hydration, elevated ...

Nolo has introduced a UK-first premium RTD cold brew coffee, made with Arabica beans and a prebiotic high-fiber blend. The ...

BuzzBallz has exploded in the RTD market, capturing Gen Z with bold flavours, iconic packaging and low prices. Here’s why the ...

Hiyo is a USDA-organic alcohol-free social tonic brand: boasting adaptogens, nootropics in its functional beverage. It's ...

Boisson, a leading US alcohol-free marketplace, refocuses on direct-to-consumer and e-commerce alongside wholesale after ...

Discover the latest beverage innovations for 2026, from Molson Coors’ new stout and Elton John’s alcohol-free sparkling wine ...

The 2025-2030 Dietary Guidelines for Americans have revised alcohol consumption recommendations, removing set daily limits ...

Celebrities including Elton John, Lewis Hamilton, Katy Perry, Tom Holland, Bella Hadid, and Blake Lively have ventures in ...

Heineken has set out its beer strategy: including a focus on premium and alcohol-free brews. It is on the search for a new ...

The concept of Dry January remains significant but is evolving as more people think about year-round moderation over a single ...

CleanCo is the world's leading independent non-alcoholic spirits brand. With a focus on taste, accessibility, and education, ...

Heineken is focusing on innovation to counteract declining beer consumption. That includes embracing AI and boosting ...