The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to ...

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the ...

Samsung has released a global campaign to spotlight Samsung Health and Galaxy AI features. Created by Bartle Bogle Hegarty Singapore, “A Samsung health story: racing to Fiji” follows a young couple ...

As the Agency of the Year deadline in Asia-Pacific approaches, entrants will notice a new name this year serving as independent auditors of the awards process as part of Campaign's commitment to ...

Short-form video platform and social media giant TikTok has launched a new ad solution, TikTok Search Ads Campaign, which allows brands to target users via the search results page. The new solution ...

Mantis' Fiona Salmon unpacks the alarming rise of children diving into skincare routines, calling out brands for turning a blind eye and exploring the deeper impact on young audiences and the industry ...

Takahiro Tambara from Uniqlo's parent company Fast Retailing, explains how the apparel brand is leveraging customer insights and technology to maximise its operations.

With the F1 Grand Prix wrapping up in Singapore this past weekend, OMG's Gina McKinnon unpacks what it takes to bring brand and sport partnerships alive—and how to do it successfully.

In today's digitally driven world, TikTok emerges as the new 'eye level' for both brands and consumers. Eye level has always been the optimal space on retail shelves — a prime position most coveted by ...

When Publicis Groupe introduced its artificial intelligence platform 'Marcel' in 2018, much of the advertising industry was skeptical. Even Scott Hagedorn, now chief solutions architect at Publicis, ...

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare ...