Amazon to close Amazon Fresh and Amazon Go stores
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2don MSN
Amazon to close Amazon Go and Amazon Fresh to concentrate on Whole Foods and grocery delivery
Amazon said it's closing all of its Amazon Go and Amazon Fresh locations, as the online behemoth focuses on its grocery delivery, Whole Foods Market and a new “supersized” store concept.The Seattle-based online retailer said Tuesday in a blog post that it plans to convert some of those soon-to-be shuttered locations into Whole Foods Market stores.
Amazon Go, equipped with the cashierless Just Walk Out system, was heralded as a marvel when the first location opened to the public at Amazon’s Seattle headquarters building in 2018. Efforts to deploy the expensive array of ceiling-mounted cameras and sophisticated software to full-sized Fresh and Whole Foods stores were a bust.
The company announced in a blog post on Wednesday that it is shutting down both its grocery and automated grab-and-go convenience stores, Amazon Fresh and Amazon Go, marking the end of yet another failed experiment to crack brick-and-mortar retail.
6don MSNOpinion
How Amazon’s big box store plans will hit local businesses
The e-commerce giant wants to take on giant brick and mortar rivals with a 229,000-square-foot location south of Chicago, but its strategy will also hurt local retailers.