Most striking: nearly all incremental holiday growth on Amazon came from AI-assisted shopping. Rufus sessions rose approximately 90% from October 1 through Black Friday week, while non-Rufus sessions ...

South African shoppers can now search Amazon using images, screenshots or barcodes with the company's Amazon Lens tool.

Amazon said it's closing all of its Amazon Go and Amazon Fresh locations, as the online behemoth focuses on its Whole Foods ...

They’re ideal for traveling, lounging, and more ...

Customers can now find products even when they don’t know what to search for, by snapping a photo, scanning a barcode, or ...

Six different banks are currently offering switching incentives that are designed to attract new customers during the ongoing ...

Amazon Fresh and Amazon Go were the company's foray into brick-and-mortar grocery stores. Here's why they're all closing.

Discover how Amazon is changing the online shopping game in South Africa with its new image-based shopping technology, making ...

Amazon’s latest shopping experiments are being positioned as customer convenience features. If you search in the Amazon Shopping app for something that Amazon does not sell, Amazon can now show you ...

Amazon is facing complaints from independent retailers over a new shopping experiment that lets customers buy products from other websites directly within Amazon’s app. The feature, called Buy for Me, ...

Amazon will close 23 Fresh and Go stores across California as it abandons its cashier‑free model; some sites may convert to ...

Amazon will close all Amazon Fresh and Amazon Go stores while expanding Whole Foods, affecting dozens of locations nationwide ...