Cracker Barrel Old Country Store is cooking up a new playbook to lure customers back to its restaurants this fall after a tumultuous summer. Months after the Southern dining chain faced fierce ...

Did something feel…off about the whole Cracker Barrel debacle to you? Did you, in the midst of the endless stream of outrage directed at the Southern country-style restaurant, pause and think, ...

Cracker Barrel, once considered America’s fastest-growing breakfast chain, has slipped all the way to last place in the rankings after a storm of backlash over its “woke” logo change. The fallout came ...

Net income is taking a beating recently. An attempt to change and remodel stores prompted a backlash. Expectations for fiscal 2026 aren't too promising, with revenue expected to decline. Cracker ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

In August, Cracker Barrel changed its logo for the first time in 48 years, a move that prompted backlash online. The move was part of an "All the More" brand campaign, designed to enhance aesthetics.

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. Halloween is a challenge for ...

Cracker Barrel Old Country Store is calling off its makeover. After months of customer outrage over revamped logos, redesigned dining rooms and lower food quality, the Tennessee-based restaurant chain ...

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...

Cracker Barrel said Tuesday it’s suspending remodels of its restaurants after criticism from many longtime fans. The announcement came two weeks after Cracker Barrel backtracked on a separate plan to ...

The brand has remodeled just 4 of its 660 restaurants so far The brand has remodeled just 4 of its 660 restaurants so far The brand has remodeled just 4 of its 660 restaurants so far Cracker Barrel ...