Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

First introduced to Miami politics as a toddler, the political scion now finds himself on the outside looking in.

James B. Hunt Jr., a one-time Wilson County farm boy who rose to become one of the dominant figures in 20th-century North ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

While most family empires crumble by the third generation, the Coopers are entering their sixth, armed with a new boss and a ...

Proving that gear isn’t everything, a street photographer used the Fujifilm X-T3 to shoot an ad campaign for Coca-Cola ...

The beverage giant is making a change that should make some customers happy, but many will want Coca-Cola to do more. Coca-Cola has faced one key criticism that it's hard to ignore. It has addressed ...

Check out some of the most iconic Christmas commercials ever made. These holiday ads continue to capture the spirit of the ...

The beverage company is looking for an edge while it fights a variety of headwinds. Coca-Cola faces a challenging market but reports strong growth and earnings. A popular Coke flavor returns ...

Dec 13 (Reuters) - U.S. soft drinks company Coca-Cola's (KO.N), opens new tab proposed sale of Costa Coffee is at risk of collapsing, with the company holding last-ditch talks this weekend with ...

COLORADO SPRINGS, Colo. (KOAA) — Swire Coca-Cola, USA, has selected Colorado Springs as the location for its new state-of-the-art manufacturing facility, bringing a $475 million investment and 170 ...