Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.

Alphabet 's Google has moved beyond the search bar, positioning itself as the lead architect of "agentic commerce." In this ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Shopify has placed itself at the center of a web of “AI agent” deals with AI companies, betting that the tech is the future of e-commerce. What could this mean for brands’ advertising and e-commerce ...

Industry giants Walmart and Amazon are taking different approaches to a technology that could further automate shopping ...

Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Pill presses used to make counterfeit pills continued to appear on Google, despite the company's ban on ads. That changed this week when a MassLive reporter contacted the company.

Big tech has big plans for bots that will do all your buying for you.

Google's AI shopping protocol faces backlash over "surveillance pricing" fears as consumer watchdogs warn of algorithmic ...

A consumer economics watchdog says Google's new Universal Commerce Protocol is ripe for misuse where consumers could pay more for items. Google denies this.