Nike’s signature customization program dubbed Nike By You (previously known as NikeID) is adding another popular lifestyle silhouette to its long list of available options. This time, the React ...

What: A new retail experience at the brand’s Nike By You Studio in New York City that custom designs sneakers in less than 90 minutes. Who: Nike, Wieden+Kennedy’s The Lodge Why we care: The world of ...

Tyler Herro took to the court wearing a pair of Nike Sabrina 2s customized to look like Air Yeezys, but he didn’t enlist a high-priced customize to make it happen. Instead, he used Nike By You, the ...

Earlier this summer, Nike launched the highly anticipated third installment of Sabrina Ionescu's signature sneaker line. The Nike Sabrina 3 was dubbed the "new go-to sneaker" for hoopers around the ...

Nike has told its players to stop wearing customized cleats during games or it will terminate their endorsement deals, TMZ Sports reports. Several players have received letters from Nike warning them ...

This latest iteration of the Nike Air Max 98 isn't just a generic all-white color scheme, but there are hidden details within this upcoming release similar to another Air Force 1 on the horizon. Upon ...

If you've been itching for a custom pair of kicks, then you'll want to take note of Nike's latest announcement. This month, the athletic company will open Nike Makers' Experience at the Nike By You ...

At first U.S. Olympic boxing medalist Marlen Esparza wasn’t all that excited about her meeting at Nike to discuss boxing boots. But then Tobie Hatfield happened. The 25-year veteran of Nike creative ...

Parisian bystanders and internet media outlets alike have been scratching their heads over this car-sized, motorized Nike skate shoe that’s been spotted driving around the French capital. It looks ...