Next has partnered with mobile operator O2 to trial a new shop-in-shop format as both brands seek to adapt to “current challenges” facing the high street. Named “Shop-in-Shop”, the trial will see O2 ...

The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...

Aiming to provide what it calls a slick and efficient experience for customers in retail stores and other public spaces, O2 Business has launched Spatial Insights, a technology that uses video ...