When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Email marketers know the challenge of in-box saturation, with modern consumers receiving dozens of daily promotions. Giving recipients more control, especially around holidays, can help. Take Mother’s ...

Do you know the difference between a double or single opt-in and an implicit opt-in? The question is answered in this primer on opt-in email marketing.