A new report by Impact Analytics recaps the promotional strategy for the e-commerce giant’s midyear sales booster.

The stock market held near highs last week as Trump tariffs continued Saturday. Inflation, earnings loom. Google, AMD are near buy points.

Analysts expected a week of online sales events to bring in record revenue as consumers chase deals amid economic uncertainty.

The deadline for the start of Trump's heaviest tariffs has been delayed until next month, leaving consumers stuck with more uncertainty over prices.