The popular short form video app has a new corporate structure in the United States, which could result in some changes for the 200 million Americans who use TikTok.

TikTok trends often move too fast to track, but a closer look at Gen Z’s current hobbies reveals more than passing fads. These activities reflect how this generation communicates, copes, and creates meaning. Here’s what keeps flooding Gen Z’s feeds ...

As Trump-friendly billionaires take control of TikTok’s U.S. operation, some see the beginnings of a ‘cultural vibe shift’ on the platform — and an echo of changes taking place across the U.S. media landscape.

In an era of digital burnout, creators are turning goals into punchable milestones.

An elastically-delicious appetizer has taken social media by storm. Chili’s Fried Mozzarella, which was first added to the menu in mid-2022, has recently been racking up millions of views on TikTok because of customers’ astounding cheese-pulls.