Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma Department and Learfield announced Tuesday that Sooner Sports Properties will now be the exclusive ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

A federal judge dismissed Terrelle Pryor's lawsuit against the NCAA, Big Ten and others, ruling it unviable due to timeliness ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

Apple (AAPL) is putting their pedal to the metal in their race for F1 media rights. This week on Yahoo Finance Sports Report, host Joe Pompliano takes a look at some of this week’s biggest headlines ...

Former University of Georgia offensive lineman Josh Brock has been named the new color analyst for Georgia football games on ...

University of Tennessee Athletics, the Vol Network, and Gray Media announced today a first of its kind agreement with WVLT in ...

Less than three weeks into the official start of revenue sharing and other House v. NCAA settlement initiatives and there has ...