Meta appointed Connor Hayes, Meta’s VP of product for generative AI, to become the head of Threads, per Axios. Until now, Instagram head Adam Mosseri has been in charge of Threads. But the platform has grown into more than a side product of Instagram, necessitating additional leadership.

The move is a bid to catch up with rivals such as OpenAI, Google and Anthropic after the poor performance of the Facebook parent's Llama 4 model.

Meta will begin removing monetization privileges and stop recommending content from accounts that repeatedly post unoriginal content, many times aided by AI.

Top members of Meta’s new Superintelligence Lab discussed pivoting away from the company’s powerful open source AI model, Behemoth, and instead developing a closed model. This would mark a major philosophical shift for Meta.

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