It's a well known assumption from college football fans that the Oregon Ducks are in the upper echelon of name, image, and likeness (NIL) investment. Through Ni

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football sophomore wide receiver was announced as a Nike athlete, joining a team of athletes such as LeBron James, Kylian Mbappe, Tiger Woods and Simone Biles.

Alabama wide receiver Ryan Williams is the newest Nike athlete. Nike and Williams announced their partnership on Friday morning with a social media post. Officially official 📝 Nike Football just went Hollywood 🎥 pic.twitter.com/zBfeV956Sj

NIL has been a hot topic of conversation surrounding the college football landscape in recent years since its approval in 2021. Between coaches, fans, analysts, and anyone else involved in the sport,

Alabama Crimson Tide star wide receiver Ryan Williams just added another major milestone to his already impressive resume, signing a name, image and likeness (NIL) deal with Nike. The Alabama pass-catcher is one of the newest young stars backed by the iconic swoosh, and the move is making waves across the college football landscape.

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the NIL was the Wild West, and essentially boiled down to pay for play. The new system attempts to make NIL what it was originally intended to be — sponsorship opportunities for athletes at a true market value.

During a recent segment on "The Herd with Colin Cowherd," Cowherd sparked discussion by calling attention to the controversial NIL deals.

Guyton has become one of the most sought-after recruits in the 2027 class, as Rivals Industry Rankings place him as a five-star recruit and the No. 1 player in the nation.

A decade ago, when EA Sports shuttered its popular college football franchise, the art of roster management was simple. Players committed, players stayed (for three or four years) and transfers were a rarity more than anything else.

Thomas Hammock has been going against the grain since the beginning of the NIL era, and it's working at NIU. That operation will be tested in the coming year.

I'm honestly surprised there haven't been lawsuits yet,' said an official from Happy Valley United, Penn State's NIL collective.