Odyssey Functional Energy, launched in January 2022, offers energy drinks that combine natural caffeine from green tea with adaptogens like Lion's Mane and cordyceps to enhance cognition and provide ...

Prospecto, an AI-focused start-up from Brescia, is revolutionising vineyard management with its AI-powered vision systems ...

Plezi Nutrition, co-founded by Michelle Obama in 2023, aims to transform the food and beverage industry by offering healthier ...

The beverage industry is seeing significant innovation with trends like sugar reduction and functional drinks.

Anheuser-Busch's Cutwater brand is challenging perceptions of ready-to-drink (RTD) cocktails with their Halloween campaign, ...

Beverage brands are capitalizing on Halloween with limited-edition drinks featuring seasonal flavors and spooky packaging to ...

Getting a new beverage brand into retail is notoriously difficult for several reasons. Shelf space is scarce and it’s highly competitive: dominated by major players with huge budgets. Retailers are ...

Functional beverages are rapidly evolving, driven by consumer demand for health, convenience, and clean-label ingredients. These drinks go beyond basic hydration, offering targeted benefits such as ...