Developed by Telstra’s creative agency +61 with Bear Meets Eagle on Fire (BMEOF), the 30-second hero spot draws viewers into a miniature world. The film, created by Nexus Studios and Cannes Grand Prix ...

The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.

Rose’s said that a strategic review was underway following WPP’s Q3 results for 2025, in which she called WPP’s recent performance “unacceptable”.

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

The early bird deadline to enter the awards, which include three new AI-related categories, is December 8, 2025.

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.