Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

Welcome to Marketing Week’s Christmas Blog, a place to find all the latest festive advertising news in one place.

As its transformation journey continues, Asda has recruited the Grinch to showcase its festive price push aimed at working families.

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...

All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

AB InBev owns brands like Stella Artois and Budweiser making it one of the biggest brewers in the world, but the company is ...

Via a reimagined print magazine and food content studio, Waitrose wants to make food “attainable” and celebrate the full ...

Carlsberg is seeing “increasingly positive feedback” from its customers about the advantages of combining its beer with ...

Despite announcing store closure and job losses last month, the coffee chain claims brand affinity, value perceptions and ...

Current regulation is “insufficient” to protect children and young people from online gambling advertising in the digital age ...