Sydney Sweeney reveals she had no idea what fame would cost her at 18, as she addressed privacy concerns feeling "guarded." ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

Trent, who serves in the U.S. Air Force, celebrated his recent promotion to staff sergeant in the 48th Munitions Squadron ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

Dr. Phil railed against the outrage over actress Sydney Sweeney's "Great Jeans" ad with American Eagle, and vowed to buy all of his female family members a pair of the jeans to "show support." ...

Sydney Sweeney's brother Trent celebrated his Air Force promotion to staff sergeant with a playful reference to the denim ...

Georgia gubernatorial candidate Mike Collins touted his own “great jeans” with the help of a pro-Trump meme creator.

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

Sydney Sweeney may be positioned to secure one of the most lucrative celebrity endorsements of the year, with industry speculation suggesting the actress could earn up to $10 milli ...

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one expert told Newsweek.

Shortly after the American Eagle advertising campaign starring Sydney Sweeney went viral, far-right extremist group the Proud Boys decided to weigh in on the same, as per TMZ's report dated August 8, ...