Cracker Barrel Old Country Store is cooking up a new playbook to lure customers back to its restaurants this fall after a tumultuous summer. Months after the Southern dining chain faced fierce ...

Cracker Barrel will be shutting down locations of a secondary brand across America after their dramatic public fallout earlier this year. MSN is reporting that Cracker Barrel will be closing 14 of ...

Net income is taking a beating recently. An attempt to change and remodel stores prompted a backlash. Expectations for fiscal 2026 aren't too promising, with revenue expected to decline. Cracker ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

In August, Cracker Barrel changed its logo for the first time in 48 years, a move that prompted backlash online. The move was part of an "All the More" brand campaign, designed to enhance aesthetics.

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. Halloween is a challenge for ...

Cracker Barrel Old Country Store is calling off its makeover. After months of customer outrage over revamped logos, redesigned dining rooms and lower food quality, the Tennessee-based restaurant chain ...

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...

Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast ...

Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast ...

Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...