A new framework called M.A.R.C. helps brands become AI citation sources by distributing consistent messaging across trusted ...

“Pick a card. Any card.” This is the familiar refrain that magicians have spoken for generations as a volunteer picks from a deck of 52 playing cards. The performer then shuffles, cuts, sorts and ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

Your employer brand is not just a logo; it is the reason talent chooses you over a competitor. This guide breaks down the strategy, visuals, and metrics necessary to reduce recruitment costs and ...

Tired of a brand voice that sounds like a corporate robot? We're breaking down 15 of the best brand voice examples from disruptive startups to global icons. Steal these lessons for your own small ...

A s corporate real estate (CRE) executives face increasingly complex mandates to align location strategy with corporate growth, cost efficiency, and talent priorities, traditional site selection ...

Sega, the legendary Japanese video game company behind Sonic the Hedgehog, is gearing up for a major 2026. After struggling in the 2010s, Sega has been riding a wave of success in recent years. Now, ...

This article compares the marketing strategies and performance of Emirates Airlines and Qatar Airways. While Emirates has historically led with luxury branding and sponsorships, recent gaps in ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

AI has reshaped search, and it’s causing some brands to sink from view. What worked for SEO doesn’t always yield results, now that many of us ask chatbots our questions. Even when we don’t ask AI to ...

The global fashion ecommerce market is closing in on $950 billion, and consumers make split-second decisions based on what they see online. The strongest fashion brands understand that a fashion brand ...