PRESS RELEASE, January 30, 2026 Rapala VMC Corporation ("Rapala VMC") is pleased to announce a new distribution agreement with Okuma Fishing Tackle Co Ltd ("Okuma") in Australia, bringing the globally ...

Rapala VMC Corporation ("Rapala VMC”) is pleased to announce a new distribution agreement with Okuma Fishing Tackle Co Ltd ...

These fishing lures show up clearly on forward-facing sonar and help anglers stay connected to fish, trigger reactions, and get more bites.

Hello, fellow anglers. I am seriously confused with this weather we are having. I went out to Topaz Lake to do some trolling last week with my friend Arnie Phelan from Carson City. I ...

Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...

A roundup of the latest and greatest saltwater lures that catch more fish inshore, offshore, trolling and jigging. The post ...

We rank the best fishing games of all time. From Dave the Diver and Dredge to Fishing Planet and Sega Bass Fishing, these ...

CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no ...

GOOD. 75 degrees. Redfish have been great on cut mullet or live shrimp in knee deep to waist deep water. Drum can be caught on dead shrimp in waist deep water. Report by Captain Aerich Oliver, ...

An era passed Saturday with the funeral of Ray Ostrom, 85, of Bloomington. His life story, and that of his business partner, Ron Weber of Edina, is uniquely Minnesotan -- and one every fisherman might ...