Capping a decade of achievement, the Best Apple ads of 2025 run the gamut from emotional tributes to playful satire.

Merry Christmas and Happy Holidays from MacRumors! News in the Apple world has unsurprisingly been relatively slow over the ...

To supporters, she is exactly the leader BP needs. To critics, she represents an industry choosing regression over ...

Apple is likely done launching new products this year, but the company has plenty in the works for 2026, including four new iPhone models—one of which is expected to arrive very soon. The main ...

Apple iPhone release day is a big event for some dedicated customers. The company now plans to hold two separate release events each year. Apple will begin releasing new models of its flagship iPhone ...

Apple Inc. (NASDAQ: AAPL) has announced plans to roll out three new iPhone models within the next three years, marking a major transformation in the history of the device. Furthermore, the tech giant ...

TL;DR: Apple will launch three high-end iPhones in fall 2026, including the iPhone 18 Pro, Pro Max, and the first foldable model. The base iPhone 18, budget iPhone 18e, and refreshed iPhone Air 2 with ...

It's now been over a month since Apple unveiled the new iPhone 17 lineup. While I've always been a Pro user, it's undeniable how much the company was able to improve the base model over the years, ...

Apple’s new iPhone 17 series has outsold the previous lineup in its first week on sale in the US and China. Shares in the Cupertino, Calif.-based company jumped over 4% to reach an all-time high ...

Forbes contributors publish independent expert analyses and insights. Janhoi McGregor (jan-eye) is a reporter who covers technology news. The budget phone has been discounted on Amazon by £40 ($53), ...

Japanese firm Mizuho Securities has shared a new research note offering its latest expectations for the iPhone Fold. As reported by The Elec, the significant new details revolve around screen sizes ...