Rising equipment costs challenge farmers, but strategic purchases can improve efficiency and reduce per-acre expenses.

Kubota showed up to CES 2026 with a new advanced, autonomous, and electric farm tractor it calls Transformer. Check out the ...

A tractor and other New Holland farm equipment sit on the lot as S.S. Equipment dealership outside of Hermiston, Ore. New farm tractor and combine sales continue to lag in 2025 after a slowdown that ...

Farm equipment that drives itself is one of the more intriguing technological developments to appear in the ag industry in ...

If You Give a Farmer a Jaguar Inside the 39 North Ag Tech Innovation Hub 2025 Year-End Equipment Market Summary 3 Positives for American Agriculture in 2026 & Beyond Product Video of the Week: Back in ...

AGCO is not sitting idly by waiting out the new farm equipment sales downturn. The manufacturer is launching new Fendt-branded machines with integrated technology for row crop farmers. That means new ...

Japanese equipment giant Kubota has pulled the wraps off a world’s first. The new, Autonomous Fuel Cell Tractor packs electric drive motors powered by a hydrogen fuel cell — one that can get topped ...

The latest Association of Equipment Manufacturers’ report notes the sale of agricultural tractors and combines were down by nearly double-digit in all categories during April and continuing a trend ...

As the 2026 review of the United States–Mexico–Canada Agreement (USMCA) moves from theory into practice, farm equipment dealers across North America are entering a period in which uncertainty—not ...