Adidas took multiple shots at Nike on social media after the Indiana Hoosiers defeated the Oregon Ducks in the Peach Bowl.

Freshman basketball player Zara Harry is able to self-fund her training and travel with AAU teams thanks to her work as a ...

In 1991, Gatorade seized the opportunity to capitalize on Jordan's peak, launching the iconic "Be Like Mike" campaign and ...

In 1968, the legendary psychedelic rock band first performed at the University of Oregon, which became the band’s “home away ...

When a geopolitical crisis becomes both branding exposure and a shopping cart frenzy... A piece of athletic wear has become a ...

The internet can't stop talking about the gray Nike Tech fleece sweatsuit Nicolás Maduro wore while in US custody.

The commercial traces back to Clark's August 25 social media announcement confirming her partnership with Nike. The post was captioned, "Tune in Logo collection coming soon. Signature product dropping ...

Sometimes, storytelling isn't that much different from telling jokes. Timing is just as important as the joke itself. The mood must be right. The vibe must be appropriate. Long story short, no one ...

The Battlefield series has always been known for its massive battles, destructible buildings, and realistic war zones. But beyond the chaos of online matches, the single-player campaigns gave the ...

Sport is a powerful force for change, sparking conversations about equality, inclusion, opportunity, and health. It speaks across languages and cultures, often through athletes admired for their ...