Aura Boost is now available for purchase on the Not Your Mother's website, in-store at Ulta, and on Ulta.com. Aura Boost will also launch in-store and online at Target in February. To learn more about ...

Caring for curly hair doesn’t have to be a chore. We tested over 100 shampoos to find the best products to keep curly hair ...

When it comes to luxury haircare that actually works, Kerastase is one of those brands that consistently earns its place in ...

We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and ...

Shampoo isn't just for washing your hair. Take it out of the shower and into a few unexpected kitchen spots with simple, ...