Meta has announced major upgrades to its WhatsApp Business platform at its annual Conversations event, which will enable brands to communicate more effectively with customers.

Meta has introduced new features for WhatsApp Business users, aiming to make business communication smarter and more efficient. The latest updates include voice calling and AI-powered automated chats ...

A major highlight is the integration of marketing tools within Meta’s Ads Manager. Businesses can now create and manage campaigns across WhatsApp, Facebook, and Instagram from one centralised ...

WhatsApp chatbots are intelligent assistants, handling initial conversations, qualifying prospects and booking appointments ...

After onboarding, businesses can upload subscriber lists and either manually select WhatsApp messages as a placement or let ...

Meta’s messaging platform joins growing list of restricted applications as officials cite data transparency issues ...

WhatsApp is rolling out new features to make it easier for businesses to reach customers, manage campaigns, and offer support—all from one place. Announced at Meta’s Conversations 2025 conference in ...

It’s also expanded the functionality of its WhatsApp Business tools, including the ability to use features available on the WhatsApp Business Platform and the WhatsApp Business App at the same ...

It’s also expanded the functionality of its WhatsApp Business tools, including the ability to use features available on the WhatsApp Business Platform and the WhatsApp Business App at the same ...

Businesses can now communicate with customers via WhatsApp voice calls, video calls and voice notes, plus more AI agents have landed.