It marks a shift from 2024 when more Gen Z voters leaned toward the Republicans than the Democrats for the first time ever.

The latest front in the generational war between Gen Z and millennials has opened up on TikTok, where creator Jada Amil ...

Many online commentators refute that theory, suggesting the dissatisfaction among Gen Z with Trump is that he hasn't gone far ...

Paramount+'s teaser is a galaxy of feels (and lens flares) as a new iteration of the franchise targets the next generation.

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

Gen Z can take a page from the playbook of millennial and Gen X founders at companies like Too Good to Go, Sweet Loren’s, and ...

Gen Z watched their peers get fired for dressing inappropriately for the office and now they’re anxious and even asking their ...

Gen Z consumers’ rising interest in estate sales follows a broader demand among the age cohort over the last decade for ...

While 71 percent of male baby boomers said "caring" is a quality men should possess, just 43 percent of Gen Zers said the ...

It's time to adopt agile, human-centered strategies. Below are five actionable ideas to attract, engage and empower the next ...

Here's what it is, why they're doing it, what it means and how to avoid committing a phone faux pas of your own.

Caitlin turned out to be a 27-year-old theatrical producer named Caitlin Berg. Conversations with her and her father, David ...