A source tells Rolling Stone that "Breaking away from Scooter Braun and his team has been something that Justin has wanted for so long and now that he’s fully free, he could finally share this album with his fans and with the world. [It’s] something he’s been wanting to do for a long time."

Justin Bieber's comeback album, 'SWAG', has achieved some of the biggest streaming numbers in his career. The surprise album dropped on Friday, July 11, and features 21 songs. 'SWAG' quickly raced to #1 on Spotify and Apple's music charts. Several reports suggest it could secure 150,000 to 175,000 album equivalent units during its debut week.

"Swag" is Justin Bieber's first album since becoming a father last year, and his first since "Justice," which was released in 2021.