It's a well known assumption from college football fans that the Oregon Ducks are in the upper echelon of name, image, and likeness (NIL) investment. Through Ni

Alabama Crimson Tide star wide receiver Ryan Williams just added another major milestone to his already impressive resume, signing a name, image and likeness (NIL) deal with Nike. The Alabama pass-catcher is one of the newest young stars backed by the iconic swoosh, and the move is making waves across the college football landscape.

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football sophomore wide receiver was announced as a Nike athlete, joining a team of athletes such as LeBron James, Kylian Mbappe, Tiger Woods and Simone Biles.

Alabama wide receiver Ryan Williams is the newest Nike athlete. Nike and Williams announced their partnership on Friday morning with a social media post. Officially official 📝 Nike Football just went Hollywood 🎥 pic.twitter.com/zBfeV956Sj

Guyton has become one of the most sought-after recruits in the 2027 class, as Rivals Industry Rankings place him as a five-star recruit and the No. 1 player in the nation.

On3 released a survey listing the top 10 biggest spenders in college football and Georgia did not make the list

A decade ago, when EA Sports shuttered its popular college football franchise, the art of roster management was simple. Players committed, players stayed (for three or four years) and transfers were a rarity more than anything else.

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the NIL was the Wild West, and essentially boiled down to pay for play. The new system attempts to make NIL what it was originally intended to be — sponsorship opportunities for athletes at a true market value.

I'm honestly surprised there haven't been lawsuits yet,' said an official from Happy Valley United, Penn State's NIL collective.