President Trump’s new 39% tariff on Swiss imports could send luxury watch prices — including Rolex — even higher, pushing ...

The Rolex Submariner, produced in 1953 and exhibited at the Basel Watch Fair in 1954, changed the tool watch landscape ...

Amid a shortage of watchmakers in the U.S., Rolex has opened a new school for watchmakers in Dallas. But industry ...

Lex's favorite Rolex Datejust is an “adopted” one ✓ It's the Turn-O-Graph ref. 116263 in Yellow Rolesor with a charcoal-gray dial ✓ ...

Effective August 7, U.S. imposes 39% tariff on Swiss imports; Swiss watchmakers could face significant price hikes or absorb ...

When some ultra-affluent clients buy designer handbags, cashmere sweaters and $620 jeans, they don’t walk out with just one ...

Italian microbrand U-Boat launched a titanium dive watch with 10,000m water resistance, and you can actually buy it.

On Friday, Switzerland was hit with a 39 percent tariff from the U.S. governement on its goods, including watches, chocolate, ...

Then on Saturday, Lionel Messi upped the ante: stepping out with the same ultra‑rare, blinged-out Rolex Daytona “Barbie” at ...