NHL is getting a "Heated Rivalry" boost and Ulta Beauty World sells out in an hour—plus, why it was a bad week for Lululemon and Nike.

Brands are embracing long-form branded entertainment as creators and platforms drive new formats. Ad Age reporters on media ...

Noodles & Company's spot features a clever approach to disclosing the use of AI.

This week, Agency Brief has the exclusive on Belle Tire’s agency appointment, plus a look at new data on media governance and The Martin Agency’s rebrand.

Tombras’ acquisition of Opinionated may kickstart a busy year of dealmaking, and independent agency founders face some tricky ...

VML New York and Mexico team up on a playful campaign built around the usually colored Belted Galloway cattle.

Tombras’ acquisition of Opinionated may kickstart a busy year of dealmaking, and independent agency founders face some tricky decisions.

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends.

Publicis, Omnicom, WPP, Dentsu, Havas, Horizon Media and Stagwell built operating systems for brands using generative AI and agentic technology. Here is how they compare.

The deal brings together one of the industry’s most fully built independent agencies and one of its hottest emerging creative shops.

The deal brings together one of the industry’s most fully built independent agencies and one of its hottest emerging creative ...

Hershey’s says the biggest prizes at Milano Cortina will be smiles. The deal brings together one of the industry’s most fully ...