When used with empathy and precision, AI can turn even customer service requests into seamless, luxurious experiences.

From virtual anchors to predictive commerce, China’s AI-driven e-commerce strategies are forcing Western brands to rethink their retail playbook.

Snow Flying’s superior down coat performance at a lower price ignited debate over whether Adidas’ brand premium still holds ...

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

Fragrance houses from Melt Season to Cottee captivated Paris with storytelling, cultural identity, and modern East Asian ...

Scale transforms brands into generic alternatives, eroding emotional connection and desirability as expanded distribution ...

A banned dye scandal shakes China’s beauty market ahead of Singles’ Day, exposing deep cracks in supply chain safety and trust.

The British-Jamaican designer’s streetwear credibility and proven appeal on Xiaohongshu position Hermès to capture younger ...

CEO Arthur Hoeld reveals transformation plan targeting 2027 comeback through refined marketing and strategic focus on running ...

Luxury watch prices are surging under new tariffs, sending buyers to the booming secondary market where brands like Cartier and Omega trade 30%-40% below retail.

Pop Mart’s Wang Ning and Laopu Gold’s Xu Gaoming lead a generational wealth shift — from property tycoons to consumer ...

Despite 1880’s collapse, private clubs across Asia are thriving, offering luxury brands access to HNWIs pivoting from ...