Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Google Ads API v18 will stop working Aug. 20, and developers must upgrade to a newer version to avoid disruptions.

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, ...

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a ...

Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

Google's Keyword Planner now offers city, region, and device-level forecast breakdowns, giving you deeper insights for ...

Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the ...

As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative: ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in ...