With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by ...

Catherine Lloyd will join the business as CMO later this month, taking over from Yilmaz Erceyes who departed the firm in May ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...

The Bisto owner also highlighted the role of the marketing function in driving impactful innovation for the food business.