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2010: BBDO New York creates "You're not you when you're Hungry" campaign for Snickers with Betty White
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This ad Launched in 2010, Snickers' "You're Not You When You're Hungry" campaign was a highly successful, long-running marketing platform created by BBDO that highlights how hunger causes irrational, "hangry" behavior. The campaign, featuring celebrities like Betty White in its debut, boosted global sales by 15.9% in its first year and grew market share across 56 countries. | The Auditor
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𝗠𝗲𝗺𝗲𝘀 𝗖𝗹𝗶𝗽𝘀 on Instagram: "In 2010, Betty White absolutely killed it during the Super Bowl with one of the most iconic commercials ever. 🏈😂 In the Snickers ad, she plays football with a group of guys, gets destroyed on the field, and then claps back with her sharp humor. The joke lands when she eats a Snickers and transforms back into a young man — delivering the iconic line, “You’re not you when you’re hungry.” The ad became a classic, launched a legendary campaign, and introduced B
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