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How Disney Lost $2 Billion in Two Years — The EuroDisney Disaster
In 1992, Disney opened the most ambitious theme park in European history — and almost destroyed everything in the process. EuroDisney was built on 4,500 acres outside Paris, backed by the French government, and expected to welcome 11 million visitors in its very first year. Instead, it became a financial catastrophe. By 1994, cumulative ...
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